I transform digital products into compelling brand experiences that deliver impact.
I'm a hands-on independent designer who collaborates across industries to uncover opportunities and shape impactful digital experiences. Let's work together!
2024 · FREELANCE WEBSITE DESIGNER
Singapore Financial Planner’s Website Redesign Increases Leads and Credibility
A Singapore-based financial planner’s outdated website was costing them credibility and failing to convert traffic into leads—undermining their market standing.
OUTCOME
I led a strategic redesign that transformed their site into a modern, trust-driven, and conversion-optimised platform. The new website not only streamlined customer acquisition and elevated their authority but also drove a 15% increase in SEO rankings, enhancing visibility and organic reach.
"Really enjoyed working with Agnes on my website! She took the time to understand what I wanted and turned it into something that not only looks good but is also easy to use.
What I appreciate most is her patience and eye for detail—super responsive, open to feedback, and always making sure everything runs smoothly.
In my opinion, a good website designer is not just about the design, but also about the support that comes after, and she definitely delivers on both. Highly recommend if you want someone reliable and easy to work with!"
2024 · PRODUCT DESIGNER/BUSINESS ANALYST
Transformed TreeO2’s Audits with a Scalable MVP, Reducing Audit Preparation Time by 75%
TreeO2’s certification process was slowed by fragmented manual workflows, extending timelines to nearly a year. Critical audit steps required half a day of manual effort, making scaling impossible.
OUTCOME
In five months, our lean team of six built a scalable web platform that automated audits, replacing slow, manual workflows.
This reduced lead time by 75%, increased audit frequency by 80%, and improved efficiency—allowing TreeO2 to scale operations, ensure compliance, and capture new market opportunities.
"I enjoyed idea-sparring with the team, being able to have deep discussions on the implementation of features.
I presented the work you had completed to my European counterparts this morning and they were excited by what they saw. Compared to the previous app we are very happy with what the team produced."
2023 · PRODUCT DESIGNER
Modernised Registration Flows and Led Scalable Design System Implementation
Launched in October 2023, the new system replaced outdated infrastructure with a secure, high-performance platform, laying the foundation for long-term scalability and operational resilience.
OUTCOME
By reimagining the registration flow, we removed inefficiencies and strengthened security compliance, enabling a seamless onboarding experience that adapts to evolving business needs.
The modular design system established a scalable framework, accelerating future development and fostering stronger cross-team collaboration—ensuring design and engineering alignment as the platform evolves.
"Thank you for diligently organising the dev handoff. It's really useful for me and techies. I am glad to see a couple of designs explorations that you did.
I like that you're not precious with designing screens — just explore a couple of options and then see which one's good.
You build rapport with client designers well. I believe the designer is fully onboarded and now fully part of our team because of you and Esther."
2022 · PRODUCT DESIGNER
Revamping ADDX’s Onboarding Journey to Drive Investor Acquisition
In March 2022, 82% of potential investors abandoned onboarding, resulting in lost capital inflows and stalling growth.
OUTCOME
By eliminating friction points, we transformed a high-drop-off process into a seamless investor experience—balancing compliance with efficiency. Leveraging behavioural insights and automation, the new framework accelerated activation, reduced manual overhead, and scaled for long-term growth.
KYC Optimisation
A/B Testing
I’m a big-picture thinker who thrives on flexibility and freedom, excelling in dynamic environments that demand adaptability and creative problem-solving.
I approach challenges with a goal-oriented mindset, balancing visionary planning with the ability to pivot and innovate as circumstances evolve. Known for my versatility, I thrive in navigating diverse roles and contexts with ease.
As a freelance designer and an explorer traveling across Asia, I’m embracing opportunities I once missed, drawing creative energy from the rich cultures and experiences I encounter.
There's so much more to say about myself! Let's chat to continue!
📍 Next stop: To be planned, or, please suggest!
